http://researchleap.com/how-does-marketing-strategy-influence-firm-performance-implementation-of-marketing-strategy-for-firm-success/

The Nexus among Resource Based Theory, Marketing Strategy, and Firm Performance: An Integrated Framework

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

Assessing Marketing Strategy Performance

the nexus among resource based theory, marketing strategy, and firm performance: an integrated framework

the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...

Strategy-making Process and Firm Performance in Iranian Pharmaceutical Industry

This study investigated the relationship between main dimensions in the strategy-making process, environmental complexity, and performance in pharmaceutical companies of Iran. Results argue that pharmaceutical companies like other industries place differing emphasis on strategy-making and employ different modes of strategy-making. It offers a typology of different modes of strategy-making that ...